Media Trends
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The Synthetic Star: What AI Influencers Really Costvirtual influencersinfluencer marketingftc disclosureai marketingcreator economyVirtual influencers genuinely outperform humans on engagement, roughly 5.67% against 1.89%. But 'zero scandal risk' is the wrong frame: the FTC treats them as endorsers, at over $53,000 per violation.
03 Feb 2026
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Connector Economies: The Middleman Trade Is Closing
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From LLMs to Agents: What the Benchmarks Actually Show
85% on Short Tasks, 20.6% on Long Ones — and All Eight Benchmarks Were Broken