Media Trends

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  • Why Brands Are Firing Humans
    The Synthetic Star: 2026

    virtual influencers
    creator economy
    ai marketing
    synthetic media
    digital avatars

    The highest-paid influencers of 2026 don't have a heartbeat. Brands are shifting 40% of budgets to 'Synthetic Stars'—AI avatars that offer infinite scale and zero scandal risk.

    03 Feb 2026

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