Overview
Eight Companies, Almost the Same Number
Samsung opened the folding phone category in September 2019 with a device that cost $1,980. Seven years later the field includes Apple, Google, Huawei, Honor, Xiaomi, OnePlus and Oppo, and sixteen book-style folds have carried a launch price. What is striking is how little that price varies. Thirteen of the sixteen launched between $1,699 and $2,000, and of the twelve that carried an official US price, every single one did. Competing companies, different suppliers, different years, and a $301 spread. The three exceptions make the point rather than spoiling it: Huawei's original Mate X at roughly $2,600, Honor's Magic V2 at roughly $2,170, and Xiaomi's Mix Fold 4 at roughly $1,280 all reached buyers in euros or yuan and never carried a US list price at all. Underneath that consistency, something is moving. Cumulative US inflation between 2019 and 2026 was 30.61%, so the $1,980 that bought the first Galaxy Fold is $2,586 in today's terms. Measured that way Samsung's line has come down 26.6%, and the whole band has been quietly sliding with it.
Data Source and Attribution
The launch prices behind this story were collected individually from the announcement coverage of each device, because no single published dataset tracks folding phone launch prices across manufacturers and years. Samsung's own newsroom supplied the original Galaxy Fold's $1,980; CNBC the Galaxy Z Fold 2, the Z Fold 6 and Huawei's Mate X; SlashGear the Z Fold 3; XDA Developers the Z Fold 5 and its confirmation that the Z Fold 4 carried the same price; SamMobile the Z Fold 7 and Z Fold 8; TechCrunch the Pixel 9 Pro Fold; 9to5Google the OnePlus Open; GSMArena the Honor Magic V2's European price; Gizmochina the Xiaomi Mix Fold 4's Chinese price; Oppo's own newsroom the Find N3; and Variety and MacRumors the iPhone Duo's price and specifications. Prices for Huawei, Honor and Xiaomi are euro and yuan figures with approximate dollar conversions, since none of those devices carried a US list price. The inflation adjustment uses US Bureau of Labor Statistics consumer price index data, which puts cumulative inflation from 2019 to 2026 at 30.61%. Every adjusted figure and every share in this story is a FactsFigs calculation from those sourced launch prices.
FactsFigs reviews, cleans, and cross-checks every source dataset before shaping it into a data story. Each visualization is created and designed in FactsFigs Design Studio - an internal tool developed and owned by FactsFigs - and is the original work of a FactsFigs author, not an AI-generated copy of any existing graphic. Individual assets within a visual may or may not be produced with AI tools, but the design of the visual itself is solely FactsFigs' own.
Figures are estimates at the time of publication, provided for information only - nothing here is financial advice or a guarantee of accuracy.
Last verified: 13 Sep 2026